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Glass Buildings

Incorporated in 2021, Heima Consulting is a boutique consulting firm specializing in Chinese Market Consulting, Culture & Creativity Consulting, Sino-Icelandic Market Training Programs, and Talent Hunting. 

In the Icelandic context, Heima means "home" or "at home", well representing the founding purpose of Heima Consulting as we are committed to: 

  • Enhance communication and cooperation between China and Iceland for the better. We serve the fundamental-seated needs of our clients in the fields of business and cultural creativity.  

  • Assist our clients to make suitable decisions that can maximize their abailty in Sino-Icelandic market and make the process as natural as expanding within their home country.  

In the Chinese context, Heima sounds the same as "黑马", which in direct translation means "black horse/dark horse" and literally refers to a humble candidate/competitor about whom little is known but who unexpectedly wins or succeeds through a surprising ability or skill. Heima Consulting strives to provide the best-customized solutions to our clients based on their specific goals and needs and grow with them to make a meaningful impact together. 



Birgir Örn Steingrímsson

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Over the last three decades, Birgir has lived, worked and studied in Iceland and Canada.

After studying civil engineering in Iceland, he moved to Canada where he pursued a BComm degree in Financial Mathematics and Economics at Concordia University between 1993 and 1996. He also holds an MBA degree from John Molson School of Business at Concordia University (2005).


He founded his first company (Uglan sf) when he was 18 years old importing comics and books from the United States to Iceland. Since then, he has been involved in the establishment of several companies as a co-owner in retail, finance, computer services and real-estate businesses both in Iceland and Canada. In 1997, he established a real estate company in Canada focusing on the residential market. He sold this Canadian company in 2004, and has remained interested in minor projects in Canada.


Currently, he is a board member of his family real estate company in Iceland called Audnufell ehf (since 1990) and two other companies. He is also the president of the Icelandic Hemophilia Society and the board member of five other associations among with the neighborhood association of the Independence Party in Iceland.

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Meiting Nevæh Qin 秦美婷

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Meiting has lived, worked and studied in Iceland, Switzerland and Germany. 


Being a multi-tasker, her career has spanned in a diverse array of industries including IT & marketing consulting, translation, renewable energy, natural resources engineering, and finance. 


Prior to founding Heima Consulting, she worked as a technical consultant & project management officer at IBM Shanghai and as a marketing strategy consultant at SMART VALOR Premier European Digital Asset Exchange Switzerland.


Currently, she works at Arctic Green Energy Corporation Iceland conducting research on the environmental benefits (e.g., CO2 reduction) of geothermal energy systems. She is the founder and the head of Nordic-China Startup Forum's Reykjavik Chapter and is the marketing manager of Shanghai Chapter. She is also a guest lecturer at Akademias Iceland teaching miniMBA: China's Opportunity and Digital Trade. 

She holds a MSc degree in Renewable Energy from the University of Iceland (2022) and a BEng degree in Hydrology & Water Resources Engineering from Heilongjiang University (2017).  

Outside of her work, she is an amateur guitarist. She is also a part-time actress in English-speaking supporting roles in the Icelandic film industry as well as a model at Bread & Boxers, Hummel, aim'n Sportswear, etc. 


Lijing Zhou  周丽晶

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Over the last decade, Lijing has lived, worked and studied in the United States, Sweden and Iceland.


Being a multi-tasker, her career has spanned over a decade on three continents in a diverse array of industries including media, publishing & translation, agriculture & aquaculture, international development, renewable energy, and finance.


Prior to founding Heima Consulting, she worked as a researcher at the United Nations International Fund for Agricultural Development (IFAD). Currently, she is a financial advisor of institutional sales at Technology Metals Market (TM2), a global issuing and trading platform for technology metals in partnership with Nasdaq.  

She holds a MSc degree in International Development & Management/Development Studies from Lund University (2019), a MSc degree in Renewable Energy from the University of Iceland (2022), a BA degree in General Studies from Hollins University (2012), and a BA degree in Business Administration from Keiser University (2016). 

She is a national award-winning Chinese writer and columnist since 2006. Her literary awards include the New-Concept National Writing Competition (2008 & 2010), Hong Kong Youth Literary Awards (2012), etc. She has sole-authored & co-authored five books and has vice-chaired the Chinese Youth Writers Association and its Shanghai Chapter since 2010. She has a long-term collaboration with Shanghai United Media Group (SUMG), one of the largest media conglomerates in China where she regularly writes for The Paper (Pengpai News/澎湃新闻), a leading digital newspaper run by SUMG. 

Outside of her work, she is a certified amateur pianist (2007) and percussionist (2008) from the Shanghai Musicians Association (SMA) and the Shanghai Conservatory of Music (SHCM). She is a part-time actress in English-speaking supporting roles and has appeared in numerous films, TV series and commercials produced in Iceland. She is also a beauty pageant titleholder representing China in the 10th Miss Europe Continental (2022), one of the most important international beauty pageant contests held annually in Naples, Italy.


Gustina Nevæhsdóttir

​Official Mascot & Morale

Gustina is a sleeping beauty by day and an enthusiastic wheel-runner by night.

She was born & raised in Reykjavik - a true Viking hamster.


She enjoys exploring nature as well as eating sunflower seeds and almond slices. 

* squeak * squeak*


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Goal 8: Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all. 

Goal 17: Strengthen the means of implementation and revitalize the global partnership for sustainable development.


As UN mentioned, Covid-19 has caused millions of job losses worldwide and it has made us realize that if we want to achieve sustained, inclusive and sustainable economic growth, international cooperation is essential, especially during difficult times. Both Iceland and China are highly committed to the UN SDGs and our aim is to build stronger connections between Iceland and China, to bridge dialogues of new creative ideas, innovations and technologies between the two countries, to create more business opportunities and employment, and to achieve more inclusive and sustainable economic growth under sustainability frameworks. 

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